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7 ways to boost your happiness

Health - Fri, 09/19/2014 - 8:52am
Happiness isn't just an emotional state. Science shows people who are happy live longer and healthier lives.
Categories: Health

Violently ill, yet pregnant again

Health - Fri, 09/19/2014 - 8:50am
Hyperemesis gravidarum causes extreme sickness during pregnancy. Read about one mother's journey.
Categories: Health

Wondering if it's Time to Buy a New Car? Just Check Your Mailbox

Lifestyles - Fri, 09/19/2014 - 8:47am
Five words or less

(NewsUSA) - Have you ever wondered how all of those colorful auto dealership promotion pamphlets arrive in the mail at the exact moment you are contemplating a new car purchase? Oddly enough, they are perfectly timed to coincide with your vehicle-buying needs -- and there's a reason behind it.

Consider this: In 2012, studies showed that more than 90 percent of consumers began their car search online. This insight, according to Ken Schwartz, founder of InMarketSolution (IMS), a Chicago-based marketing company geared specifically to the auto industry and its potential buyers, provides dealerships with a treasure trove of demographic information.

"Consumer data is abundant and valuable, yet many dealers fail to fully exploit its potential," says Schwartz. "In this way, we use best-of-breed data to identify consumers currently in the market to buy a car."

The way it works is that IMS uses proprietary data from its InMarket Buyers List to identify when a consumer is in the market to buy or lease a car. IMS then compares that list to the Dealer Database Management System, removing all matches to ensure the IMS driven sales are new customers. Using multiple technologies, IMS tracks and interacts with the InMarket Buyers multiple times by using a combination of highly targeted direct mail and digital advertising that will potentially drive exclusive leads to a targeted dealership.

The difference between IMS and other direct-mail marketing companies is its business model. In a nutshell, if a dealership doesn't get new customers through IMS's efforts, the dealership doesn't pay a dime.

"I am so confident that our program works, that I am willing to put my money where my mouth is," says Schwartz. "Simply put, if a dealership doesn't sell cars to new customers, we don't get paid."

Schwartz's confidence comes from his past experience working with big data. Before founding IMS, Schwartz was the CEO of CityTwist, an email advertising company focused specifically on automotive marketing. During his tenure there, CityTwist became an Inc. 500/5000 fastest growing company in 2010, 2012, 2013 and 2014. In addition, the company has been recognized as a fastest-growing company in South Florida by the South Florida Business Journal for the last two years.

For more information, visit www.inmarketsolution.com.

China drives global diamond jewelery sales to $79 billion

Business News - Fri, 09/19/2014 - 8:39am
Read full story for latest details.

VA hikes top pay for doctors by $20,000 to $35,000

Business News - Fri, 09/19/2014 - 8:08am
Doctors who passed on a career at the Department of Veterans Affairs because of pay will soon have a reason to give the agency a second look.

Passengers endure brush with disaster

CNN - Fri, 09/19/2014 - 8:06am
A JetBlue flight with 147 people aboard made an emergency landing at a after one of its engines "exploded" and the cabin filled with smoke.
Categories: National News

President takes on superbugs

Health - Fri, 09/19/2014 - 8:03am
The rise in antibiotic-resistant bacteria could lead to a future full of untreatable infections, experts have warned us for years.
Categories: Health

The week in 31 photos

CNN - Fri, 09/19/2014 - 7:35am
Categories: National News

The week in 31 photos

CNN World - Fri, 09/19/2014 - 7:32am
Categories: International News

Arson arrest made as 10 wildfires scorch California

CNN - Fri, 09/19/2014 - 7:21am
As 10 wildfires raged across California, authorities accused one man Thursday of having deliberately set one of the larger fires that was burning nearly uncontrollably over 111 square miles, officials said.
Categories: National News

Obama: ISIS threat against U.S., allies 'doesn't frighten us'

CNN World - Fri, 09/19/2014 - 7:18am
With approval in hand to arm and train Syrian rebels to fight the ISIS terror group, President Barack Obama said Thursday the plan keeps with "the key principle" of U.S. strategy: No American combat troops on the ground.
Categories: International News

Spending cuts to education and nutrition will hurt kids

Business News - Fri, 09/19/2014 - 6:34am
Kids may be the future of America, but you might not know it looking at how Washington spends its money.

Facebook policy upsets drag queens

CNN - Fri, 09/19/2014 - 6:31am
These drag queens are upset with Facebook for temporarily suspending their accounts for not providing their 'real names'.
Categories: National News

Markets rally as Scotland votes to stay

Business News - Fri, 09/19/2014 - 6:28am
Read full story for latest details.

Australia orders federal police to take over security at parliament

CNN World - Fri, 09/19/2014 - 6:11am
Australia ordered federal police to take over security at the house of parliament Friday, a day after police conducted one of the nation's largest counter-terrorism operations in the port city of Sydney.
Categories: International News

Obama to launch effort combating sex assault on campus

CNN - Fri, 09/19/2014 - 6:08am
The Obama administration is launching a big new offensive: Combating sexual assault on college campuses.
Categories: National News

China fines GlaxoSmithKline nearly $500 million for bribery

Business News - Fri, 09/19/2014 - 5:57am
Read full story for latest details.

Stocks: 5 things to know before the open

Business News - Fri, 09/19/2014 - 4:37am
It's time to end the week with a bang!

MSU Volleyball Falls To North Dakota In Bulldog Invitational Opener

Bulldog Beat - Fri, 09/19/2014 - 12:17am
STARKVILLE, Miss. – Despite several impressive performances from a number of Bulldogs, the Mississippi State volleyball squad (4-8) was unable to pull out a win Thursday night, falling to North Dakota, 3-0.

Scotland goes to the polls

CNN World - Thu, 09/18/2014 - 11:40pm
Scotland's voters are heading to the polls Thursday to cast their ballots in the country's landmark independence referendum.
Categories: International News
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