According to estimates by the National Retail Association, more than 226 million shoppers spent their Black Friday (Nov. 25) either shopping in stores or going online.
More Americans than ever before were hunting for bargains over the course of the three-day weekend.
The national average of money spent was up by nearly $40, coming in at $398.
However, Columbia City businesses gave mixed reviews of 2011â€™s most famous of shopping days.
For some, the day after Thanksgiving generates increased revenue, despite many retailers having stock listed at bargain pricing.