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SCHOOL MARKETING: WCCS to partner with Big Idea Company

April 25, 2013

COLUMBIA CITY — Whitley County Consolidated Schools Board of School Trustees (WCCS) approved an agreement with a marketing company Monday.

Big Idea Company will partner with the district to provide professional services for community outreach and communication. The agreement passed by a 7-0 vote.

WCCS hopes the company can be a positive influence for the district in this period of educational choice.

“It is key to do this to entice students from other areas,” said board member Brooks Langeloh. “With the voucher system, we could wake up tomorrow with all of our students gone. When the students leave, the money leaves.”

WCCS Superintendent Pat O’Connor was in favor of the agreement not from a competition standpoint, but from looking at the positives of the district.

“I don’t support the idea of competition among students,” she said. “Students should all be winners and should all go to quality schools. People can vote with their feet and they do have a choice. I want them to choose our district.”

To read the rest of this story, see the April 25 issue of The Post and Mail. Don't have a subscription? Call (260) 244-5153 or subscribe to our e-edition. For breaking news, sports updates and additional coverage, bookmark the homepage and find us on facebook and twitter.

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